Welcome, Distinguished Guests – Sanpangdan Receives Delegation of Provincial Chamber of Commerce Secretaries‑General
Recently, a delegation of secretaries‑general from provincial‑level chambers of commerce across China visited Sanpangdan Food, a national leading enterprise in agricultural industrialization, for an on‑site inspection, product tasting, and cooperation exchange. The delegation gained an in‑depth understanding of Sanpangdan’s brand development history, full‑industry‑chain layout, and high‑quality agricultural food system. Extensive discussions were held on innovative development of premium agricultural products, resource collaboration among chambers of commerce, and customised brand partnerships, resulting in multiple cooperation consensuses. The visit built a solid bridge for government‑business collaboration, chamber empowerment, and high‑quality product cross‑circulation.
02. Quality Is the Most Solid Business Opportunity – A First Meeting Brings Endless Delight
With 26 years of deep cultivation in the premium agricultural food sector, Sanpangdan adheres to its “premium + high‑quality” product positioning and has become China’s leading sunflower seed expert. Its outstanding quality has earned it the No. 1 sales position in canned sunflower seeds, selection as a “Belt and Road State Guest Souvenir,” and a place on state‑banquet tables. Leveraging the strategic location of its marketing headquarters in Shanghai’s Hongqiao Business Centre, Sanpangdan has built a core link connecting Inner Mongolia’s industrial source with the national market, completing a closed‑loop full‑industry chain encompassing seed breeding, standardised cultivation, modern intelligent production, and nationwide sales. Through whole‑chain quality control and meticulous craftsmanship, Sanpangdan exemplifies the quality commitment of Chinese premium agricultural products.
03. Innovation + Crossover + Breaking Boundaries – This Seed Has Truly Made It Big
During this exchange event, the delegation experienced Sanpangdan’s brand strength and innovative vitality in an immersive, all‑round way. In recent years, Sanpangdan has continued to deepen its presence in the FMCG sector, breaking the traditional boundaries of agricultural brands with youthful, diversified marketing approaches. A series of cross‑industry collaborations have repeatedly captured industry attention and received widespread coverage from mainstream media. In just May 2026 alone, Sanpangdan partnered with used‑car platform Guazi for the trending “Great Seed Couple” campaign, joined forces with the iconic herbal tea brand Wanglaoji for the “Ace the Exam, Good Luck on the Gaokao” promotional theme, and collaborated with century‑old time‑honoured brand Wufangzhai to create a “national‑level CP” of state‑guest souvenir and heritage brand. Each innovative crossover has brought premium domestic agricultural products into the public eye, demonstrating the brand’s strong market vitality and innovation capability.
04. Certified by National Chambers of Commerce – Uncompromising Quality Assurance
At the exchange event, delegation members tasted Sanpangdan’s core sunflower seed and pumpkin seed products, Sanpangdan 7A Sweet Glutinous Corn, Sanpangdan Premium Xinjiang Jujubes, and other product lines. They highly praised the extreme texture and irreplaceable quality delivered by the brand’s rigorous selection standards – “selecting only two taels out of every ten jin,” “choosing 1 cob out of every 8,” and “selecting only one jin from each jujube tree.” Chamber representatives expressed that Sanpangdan is not just an industry benchmark in a single category; with its comprehensive full‑industry‑chain layout and relentless pursuit of perfection, it has set a new paradigm for premium agricultural products, showcasing the solid strength of Inner Mongolia’s local agricultural enterprises and the steadfast commitment of a national brand to deep‑rooted industrial development.
05. Exclusive Customisation + Chamber‑Specific Supply – Co‑building the Chamber Ecosystem for Shared Market Prosperity
With years of deep involvement in the industry, Sanpangdan has actively engaged with chambers of commerce at all levels across the country, leveraging their resource advantages to continuously expand its brand development pathways. Many of its products have become regular premium choices for chambers, deeply integrated into the chamber ecosystem and serving chamber communities.
At this exchange event, building on the solid cooperative foundation and shared development philosophy between the two sides, Sanpangdan officially launched two exclusive chamber‑customised products: “Soaring Ambitions” and “Immediate Triumph.” These products will serve as a foundation for future customised product series with auspicious meanings. The two products embody sincere wishes for the prosperity of chambers and the success of enterprises, and through their exclusive, premium presentation, demonstrate Sanpangdan’s respect and commitment to its chamber partners. Looking ahead, Sanpangdan will open up its full customised service system to chambers nationwide, leveraging its product R&D and full‑industry‑chain production advantages, combined with the unique characteristics and community needs of each chamber, to create diversified, personalised products and cooperation programmes. Furthermore, Sanpangdan will provide exclusive customisation services for provincial‑level chambers across the country, jointly exploring new opportunities for vibrant chamber development.